HUMAN & PET LIVING AWARD 2027

Spaces and design for a new paradigm

of multi-species living.

of multi-species living.

The first award dedicated to innovation in pet-oriented real estate: architecture, interior design, and services that concretely integrate human and pet well-being.

The first award dedicated to innovation in pet-oriented
real estate: architecture,
interior design, and services that concretely integrate human
and animal well-being.

Launch: November 2026

Award ceremony: May 2027

FROM PET-FRIENDLY TO MULTISPECIES DESIGN

It isn't enough to simply house animals. We have to design the relationship.
It's not enough to simply house animals.
We need to design the relationship.

“Barkitecture” integrates the needs of people, dogs, and cats into the design of spaces, materials, furnishings, and services. However, today, this vision is already considered limited.

“Barkitecture” integrates the needs of humans, dogs, and cats into the design of spaces,
materials, furniture, and amenities.

1

Pet-friendly living innovation

Real solutions for residential, hospitality and interior design.

2

Interdisciplinary assessment

Design, ethological, scientific, and real estate expertise.

3

Shared well-being

Quality of daily life, integration, and social value.

MARKET & VISION

A rapidly growing global phenomenon.
A global phenomenon
in rapid expansion.
A rapidly growing global phenomenon.

The Pet Economy and the demand for pet-oriented spaces are opening up a new competitive arena for real estate, design, and hospitality.

The Pet Economy and the demand for pet-oriented spaces open a new competitive arena for real estate, design and hospitality.

$300 billion

Global value of the Pet Economy.

$500 billion

Projection indicated by 2030.

65 million

Estimated pets in Italian homes.

>40%

Italian families with pets.

HOW THE CONTEST WORKS

Two paths, one shared vision.
Two paths,
one common vision.
Two paths, one shared vision.

The award celebrates both market achievements and research that anticipates the spaces of the future for humans and pets alike.

The award values both market achievements and research that anticipates
the spaces of the future.

P

Partner

From housing innovation to multi-species research:
give your brand a leading role in the future of shared living.

Residential complexes, hotels, design solutions, and projects that increase the value of the real estate asset.

• Official Partner
• Category Partner
• Innovation Partner
• Pet Lovers

Invest in innovation

C

Apply

Present a concrete realization or a research vision capable of redefining the spaces shared by humans and animals.

A space dedicated to pure innovation: new materials, interspecies home automation, research, and theses shaping
the city of 2050.

• Architecture & Real Estate
• Interior
• Young Talent

Find out how to participate

ROADMAP 2026–2027

From the opening of registration
to the Gala.
From the opening of registrations
to the Gala.
From the opening of registration
to the Gala.

NOVEMBER 2026

Press conference

NOVEMBER 2026

Launch and
registration opening

FEBRUARY 2027

Project submission

MARCH 2027

Jury's works

MAY 2027

Awards Ceremony
and Gala

"To promote and educate about a culture of shared
well-being between humans and animals."


“Promoting and educating
on the culture of shared well-being between humans
and pets.”
“Promoting and educating about the culture of shared
well-being between humans and pets.”

Mission of the Human & Pet Living Award Project

FOUNDERS & CURATORS

A multidisciplinary facility.
A multidisciplinary facility.

NIC PR srl

Conception, organization and communication of the project.

Conceptualization, organization
and communication of the project.

The HAD - Human Animal Design®

Scientific supervision, research, and pet design.

Scientific curation, research
and pet design planning.

Bring your project into the new paradigm of living.
Bring your project
into the new paradigm of living.

Explore the categories, prepare your application, or discover partnership
opportunities.

Explore the categories, prepare your application, or discover partnership opportunities.

Project

Conceived and organized
by NIC PR srl

Conceived and organized
by NIC PR srl

Scientific curation: The HAD -
Human Animal Design®

Scientific curation: The HAD -
Human Animal Design®

© 2026 Human & Pet Living Award.
Website powered by Progetto Creativo Srl on behalf of NIC PR Srl.

© 2026 Human & Pet Living Award.

Project material.

The award dedicated to innovation in
pet-oriented real estate and the culture
of shared well-being between people
and pets.

The award dedicated to innovation in
pet-oriented real estate and the culture
of shared well-being between people
and pets.

The recognition dedicated to innovation

in pet-oriented real estate and to the culture of shared well-being between people and pets.

Project

Conceived and organized
by NIC PR srl

Scientific curation
The HAD -
Human Animal Design®